“This is now my signature scent that I wear every day. I stand behind it.”
After years of collaborations, Khloé Kardashian has finally stepped into the spotlight with her debut solo fragrance, XO Khloé, now available exclusively at Harrods. The perfume, which took over 18 months and more than 100 iterations to perfect, is described by Kardashian as a true reflection of her personality—glamorous yet approachable.
The scent opens with fresh rose petals, evolves into a heart of juicy peach and sweet praline, and finishes with a comforting blend of tonka bean, moss, musk, and sandalwood. “I wanted something that enhances who you are, not masks it,” Kardashian shares during our chat at Claridge’s. “It’s glamorous but relatable—unfussy confidence in a bottle.”
The creation process, which Kardashian says symbolized her independence, was deeply personal. She recalls the moment her sister Kylie unknowingly complimented her while she was wearing the scent: “That’s when I knew I was on the right track.”
For Kardashian, fragrance is more than just a product—it’s a memory. “The first perfume I wore was Thierry Mugler Angel. It’s not a scent I’d wear now, but when I smell it, it instantly takes me back to middle school. Scent has that power to transport you,” she explains.
Her advice for applying perfume? Be generous. “I spray directly on my skin so it melds with my body chemistry, then I’ll walk through a mist. Later, I’ll reapply on my clothes.”
With XO Khloé, Kardashian hopes to offer more than a fragrance—it’s an invitation to create lasting memories. “Designing a scent is a lot of pressure because you’re helping shape experiences for others. I hope XO Khloé becomes part of their stories, too.”
XO Khloé is now available at Harrods.
Would you like me to adjust or add anything?
